Billy Sticker recalls when fitness gains came easy, then hit a plateau that forced him to find satisfaction in the work itself rather than quick results. He applies this to business: if entrepreneurship were easy, everyone would do it. The difficulty is what makes it worth doing.
winning was so easy for such a long time that it was almost like, oh my goodness, I'm going to the gym and what in the world? I'm just— I'm losing weight. My muscles are getting bigger. I'm not— I'm barely lifting anything. When you're 19 and eat anything you want. Right. And then all of a sudden it's like, well, hang on, I used to be able to drop 10 pounds in a week. Like, not now. It's like, not now. It's just not happening. And I think what's happened is the success that we have now is so much more enjoyable because I appreciate the work. It's like the work, there's something about the work that's satisfying, the grind that's satisfying. If business was easy, everybody would do it. Right.
