Billy Sticker describes a sales tactic where prospects watch a video before the call. By the time you talk to them, they already know your pitch, so the call becomes just answering questions instead of selling.
So when they schedule a call, they're immediately taken to a pre-call video. Hey, look, we respect your time and ours. Watch this video before the call. Their text message reminders, hey, make sure you watch this video before the call. Make sure you watch this video. When they get on the phone, you watch the video, right? Like, we make a big deal about it. The video. But it really does, it makes the The sales call is shorter. They're just answering questions. You know, they're indoctrinated on what it is we do. So, so then I was just— I wasn't even doing sales anymore.
