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Billy Sticker explains when to push back on a no. If someone denies a request, present your case respectfully, especially if it could help the family. But recognize hard nos that aren't up for debate.

Billy Sticker explains when to push back on a no. If someone denies a request, present your case respectfully, especially if it could help the family. But recognize hard nos that aren't up for debate.
If you ask us something and we say no, I'm giving you permission to respectfully make your case if you feel it would benefit the family, would benefit you. Now, are there times that it's a hard no? Absolutely, right? And you need to be sensitive to that, just like in sales. Like, there are some times you're like, yeah, that's not happening. Yes, sir, have a good day, right? It's just a hard no.