0:26
Billy Sticker uses infomercial tactics like "but wait, there's more" to show how salespeople create urgency. If you could sell a $100 bill for $1, people would buy it endlessly. Make the value so obvious the customer can't say no.
Billy Sticker uses infomercial tactics like "but wait, there's more" to show how salespeople create urgency. If you could sell a $100 bill for $1, people would buy it endlessly. Make the value so obvious the customer can't say no.
You know, we watch the, you know, but wait, there's more. Yeah, but wait, there's more. And then you're like, maybe I do need some more Ginsu steak knives. Then it gets to be like, how— why would I not give them this money, right? And so that's really what you teach too. It's like, if I can give you— if I could sell you this $100 bill for a dollar, would you do it? Of course, all day, 8 days a week, and twice on Sunday.
