Marketing moves people through a sequence of steps. Who sends an email matters more than the subject line. The real goal isn't to sell something right away, it's to get them to say yes to a meeting.
In marketing, you're taking somebody down a path. A great example of this is, you know, whenever you send out an email, the first thing you look at when you open your inbox is not necessarily what the subject line is. You look to see who sent you something, right? So whoever sent it, if it's a friend of yours or somebody that you really like, then, you know, you check out the subject line. Or it might be vice versa. But whoever sent it typically carries more weight than the subject line. Subject line. The whole purpose is to get you to open the email. The first, first sentence of the email is to get you to read the rest of the email, and then the purpose of the email is to get you to take action. Whether that's it depends on the purpose of the email. But in marketing, it's kind of the same thing. When we're doing ads on Facebook and Instagram, we're not trying to sell them on your services, we're trying to sell them on coming in for an appointment.
