Billy Sticker explains why his company stays focused on the chiropractic niche. With 70,000 U.S. practitioners and sub-specialties like functional medicine and spinal decompression, it's sizable and duplicable. Deep specialization builds reputation, attracts clients who want niche experts, and cuts retraining costs.
It's very duplicatable. That's why we stayed in the chiropractic niche. So under the chiropractic umbrella, there's doctors that do functional medicine. They may do weight loss. There's, you know, they do decompression. There's a lot underneath that, but there's 70,000 in the US, and we have clients in London and Canada and like different countries too. So we— people ask us all the time, well, should So wouldn't this work like for other niches? Sure. But like they're giving me business advice. But you know, it's— I don't mean that in a prideful way, but it's like there's a reason we stay in our lane because we've built a great name for ourselves. And people would much rather work with somebody who just specializes in their profession. And I don't have to retrain my team.
