Billy Sticker says chiropractors and other businesses now need to show up in AI search tools like ChatGPT and Perplexity, not just Google. Many of his prospects find him through AI platforms. Traditional SEO still matters, but optimizing for AI search has become essential.
So we want to build trust and then we want to be found. When somebody's looking us up, we would want to make sure that our website is dialed in for SEO, search engine optimization. Then I would also be dialing things in for AI search. We've had so many calls. I had a call earlier today. We had a couple of calls last week. And I always ask clients, you know, how did they hear about us or our team? If you're on a call with one of our team, it's one of the first questions is, you know, what inspired the call? How did you hear about us? So many people nowadays are saying that they got on ChatGPT, Gemini, these different, you know, Perplexity, and they were looking up the best chiropractic marketing companies, and we kept coming up over and over again. So we're doing it for us, and now we're even doing it for our clients, right? AI search. You're seeing more and more people using these LLMs for search, and it's imperative. It is a non-negotiable. You have to start taking steps to make sure you're found in AI search.
