Billy Sticker breaks down his 5 Ps framework for launching a business: Problem, Product, Plan, Proof, and Promote. Start by identifying a real problem you can solve for others, then build a product, test it, and adjust if it doesn't work.
I wrote a book called The Blessed Entrepreneur, and in there I talk about 5 Ps to starting a business, right? What's the problem that you're trying to solve? What's the product you're going to use to solve it? What's your plan? You got to get proof, you got to promote it, all this stuff. But in that, it's like, what's the problem? And which goes back to service of others. So figuring out what that problem is, like, okay, now will this solve that problem? Okay, maybe not. Okay, well, what about this? And what about this? And that's where that self-correcting comes in, and it's just putting together a plan, and you try it. And if it doesn't work, well then you— let's switch gears and let's try something else, and let's switch gears and try something else.
