Billy Sticker describes a referral program where clients get their base service free after referring three active people. Across 400 offices, very few clients actually earn it because referral counts vary widely. The team nudges people close to the threshold, like reminding Dr. Mike he needs one more referral to qualify.
If a client refers 3 people, as long as those people are active, let's give them their service for free. And so we can always stop. Like if we realize, okay, this isn't working, we can just end the program. You know, it'll be okay. Out of 400 offices, anybody want to take a guess in how— because we still do this program. Take a guess at how many people get their base service for free? 100. 11. Wow. Because some people refer 20, some people refer 1 or 2, but it, it also allows our team to reach out and say, you know, hey, Dr. Mike, just reminding you, you've got 2 referrals, just 1 more and you get your service for free, you know. So that's been fantastic. People love the idea. Even if they don't refer it, it's just like an extra benefit that's been really good for us.
