Billy Sticker explains why practices should advertise on streaming TV. A colleague at Seven Figure Agency used it successfully for auto-repair clients by targeting specific households: women 35+, people 50+ with neuropathy, by income and zip code. Works best for larger offices with bigger budgets.
We can now do streaming TV. And my first thought was, who actually watches TV commercials? One of the guys in Seven Figure Agency was the one first telling me about this. And he said, look, he does everything, or his niche is the auto industry, not new, new cars, but like repair shops. And he said, Billy, we are crushing it with streaming TV for our clients. Now it's got to be a right fit. These are typically bigger offices. You have a bigger budget. You're already doing all these other things, but it's a great way that we can target, not just blanket an area, we buy data and target household incomes. We can target, you know, women 35 and older, whatever demographic. If you're doing neuropathy, we can target the 50 and older demographic that have money, certain zip codes, whatever. But streaming TV is great. We can also do streaming radio, Pandora, Spotify, things like this that have commercials. We can still do that.
