Pastor Willie George's Sixth Day Principle uses the creation story as a work model: build a side hustle on your day off while keeping your main job. The speaker turned a niche podcast for chiropractors into a $10 million marketing firm using this approach.
The sixth day principle. This is something I learned from Pastor Willie George out of Tulsa, Oklahoma. And it basically says that we need something we are doing for work on the sixth day. Too many of us want a job where we only work five days a week. In scripture, God took six days to create everything, and then he took off the seventh day. So if you can find something you can do on your day off on the sixth day, this is your side hustle. That's what I did with Chirocandy. It started off as a podcast, a marketing podcast for chiropractors. It started, and then we started building an audience. Then we started doing marketing for chiropractors. And now we have a $10 million business that started based on the six day principle.
