Billy Sticker presents a package for building local authority: six months of Facebook marketing, a fully written and designed book, reputation management, and publicity coaching for TV and radio appearances. The service targets doctors and functional-medicine practitioners.
Hey, guys, Billy here. This is actually my third time to try to record this video. I just walked down to check the mail and my WI fi was connected. And so once I got a house or so away, my wi fi lost connection. And so it messed up the, you know, it messed up the recording. But I wanted to talk real quick about how to build ultimate authority, you know, in your area. What, what is it that makes people look at you as an authority? And I think there's several different things. One of them is going to be, do they even know you? It's one thing, there's no way you're going to be known as an authority if nobody even knows you. So the first thing is you have to be known. Once you're known and people know what you do, what product or service that you offer, then it has to do with what's your reputation, you know, do you have a good reputation in your area, in your market? And then from there, you know, that would be another one, is, you know, what kind of reputation you have. Another one, let's see, would be, you know, writing a book. That's a good one. And that's one of the reasons that author is capitalized in authority. You know, I've helped docs for years now write books to promote their practice. That's another way to get you known in your area as an authority is to write a book. So you've got just being known. That's one of the things that Facebook's great at, is you can build some great content that you're putting out all the time. The more and more content that you put out, the people like it, they begin to know like and trust you. Build your, your authority with good reviews, asking for those reviews. Every once in a while you may get a bad review. So it's very important that you make sure you have enough great reviews to offset any of those. And then, you know, writing a book, there's all kinds of things. But I am actually launching a brand new program. I've been working for a long time helping docs write books. And I've been doing a lot of Facebook marketing for doctors. And it's been two different things. You know, it's like, hey, do you want this or do you want that? Well, why not do both? So I'm actually putting together what I call the ultimate authority package. And it's going to include six months of Facebook marketing where we do all your Facebook marketing for you. There's going to be strategic things that we're putting out all to help you build authority in your area, and then we actually sit down and we write a book for you. We do it, okay, we sit down with you, we come up with a really tight outline, but we write the book for you. We do 95% of all the work. Well, actually, it's more than that. We design a great cover for you, the interior, everything that you need. And then we top it off with whether it's reputation management that we're going to do in there. How do we build the Facebook likes, Google likes, and help build your authority? And then the fourth aspect of it is publicity training, some publicity coaching once your book's done. And we've been just dominating Facebook for the past several months now. We look at getting you on tv, radio, newspaper, local magazines, whatever there is. We walk you through that process. So now you have the Facebook ads. Facebook, just domination, where people all throughout your area, they at least know who you are and what you do. We do reputation management. Whenever they do look you up, they're going to see glowing reviews everywhere they go. You're going to have the book done, your book personalized for you, and then you're going to know how to get on tv, how to get on the radio, to really just promote your book, to promote your practice in whatever business that you have. It doesn't have to be chiropractic. I've got a lot of functional medicine doctors that I do this for, and I'm even starting to work with some people in other professions also. But if you're interested, just hit me up here on Facebook. We're actually working on a site for it right now. We'll see about getting a call scheduled with you to see if it would be a fit. All right, see you.
