Billy StickerFounder & AI Growth Strategist

Three referrals earn your service free.

30 Sept 2026 · 1 min

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1:01

In this brief segment, Billy Sticker explains a client referral incentive used across roughly 400 offices: any client who successfully refers three active individuals earns their base service at no cost. The program is designed to be easily discontinued if it proves ineffective. While the incentive is widely offered, only a small fraction of participants actually receive the free service—Billy speculates numbers like 100 or even as low as 11 out of the entire network. The structure also enables the sales team to proactively contact clients who are close to the threshold (e.g., those with two referrals) to encourage the final referral. Overall, the program is portrayed as a popular, low‑maintenance way to add value for clients and generate additional referrals.

Chapters

If a client refers 3 people, as long as those people are active, let's give them their service for free. And so we can always stop. Like if we realize, okay, this isn't working, we can just end the program. You know, it'll be okay. Out of 400 offices, anybody want to take a guess in how— because we still do this program. Take a guess at how many people get their base service for free? 100. 11. Wow. Because some people refer 20, some people refer 1 or 2, but it, it also allows our team to reach out and say, you know, hey, Dr. Mike, just reminding you, you've got 2 referrals, just 1 more and you get your service for free, you know. Uh, so that's been fantastic. People love the idea. Even if they don't refer it, it's just like an extra benefit. That's been really good for us.