Billy Sticker shares strategies for making Facebook and YouTube videos that grab attention. Use different locations, props like whiteboards and X-ray images, and custom thumbnails. Build content around what your ideal patient doesn't know, then study creators like Dr. Josh Axe for title ideas.
Hey, guys, Billy Sticker here. And we are in beautiful New Braunsville in the Texas hill country, and we just have a great location. You can see the. The. The Guadalupe river and stuff behind us. But I don't know if you can hear the chainsaws in the background also. But one of the things I want to talk about today is recording videos. And you always want to take advantage of situations like this. If you're out and about, record some videos that you can put, that you can make some content with, that are in different environments. Because your number one objective when you're doing videos on Facebook is to capture their attention. Now, there's some changes going on with videos. For example, right now in my newsfeed, videos are not playing automatically. Some people, they're still playing automatically, so they're going through some changes. So you do if, regardless, you want to make sure the thumbnail is something different, that's going to capture their attention if it's not. But you want to change things up. Even if you're just in your office, you don't want to have one spot in your office where you're always recording videos. Because people get. They get used to seeing something, and then on a subconscious level, they think they've already seen it. So you want to switch stuff up. And it's not just about wearing a different shirt. It's about just using props. You know, use the spine, have a whiteboard where you're demonstrating something, or maybe stand in front of a light box or, you know, going over some X rays or something. Or you can have a patient that you're using as an example. Dr. Alex Vadan did a really cool video here a couple of years ago. He was standing in front of a light box that had an X ray of an ankle on it, and he was talking about getting into spring and summertime. People starting to wear flip flops. And so he had a flip flop and he was talking about. Or just sandals in general. But it was a great piece of content. It captured people's attention, which is what you want to do. Okay, so always use props. Different locations. You can be at restaurants and talk about, you know, how you can eat healthy when you're still eating out. There's all kinds of ideas, so you want to use props. But whenever it comes to different content strategies, you want to think about, what is it that I want my ideal patient to know? Okay, that right there can give you tons and tons of content just right there, you know? Or what are questions that you have patients asking all the time. Write down a list of those questions, answer those questions. You can even do a series on, you know, the top five questions a new patient asks. Then you can do a series on the top five questions I wish a new patient would ask. So there's tons of ideas for content. Some of our doctors that do a lot of nutrition and stuff, I Recommend Looking at Dr. Josh Axe at their Facebook videos. Now I am not saying steal his content, I'm not saying that at all. But they have built a hundred million dollar business online producing great content. So you can go to Dr. Josh Axe or I think it's just Dr. Axe to his Facebook page and click on the videos and go back six months, nine months, go back a year and just look at the titles of his videos. You can take those titles and come up with your own spin on those titles, right? You can just get ideas just from the titles and then come up with your own topics. Another really cool strategy for coming up with video content is you know those dummy books, the Yellow and black, you know, Book for Dummies? Well, if you can find a book on that, on whatever subject it is you want to talk about, whether it's just health in general or wellness or exercise or nutrition. If you ever look in the beginning of those books, their table of contents are typically 20 to 30 pages long. It's incredible how detailed their table of contents are. So you can just take a section of their table of contents just for structure ideas, write those down and then you give some videos on that topic. I'm not saying read the books and steal their content, but just look at how the content, the framework they use. So anyway, I hope you guys found this video enlightening. We actually have a whole series of training videos that we do for our clients that goes into more detail on this and a really cool tips and strategies on topic ideas. If you're a client of ours, it's located inside of the training, so make sure you go check that out. But that's it. So we will be recording more videos and more tips and stuff like this for you soon. Thanks.
