Billy Sticker shows how to run a Facebook ad campaign for headache or low-back services on $5 to $20 a day. He walks through splitting budget between traffic ads and retargeting, building audiences, and connecting everything to ClickFunnels landing pages with an optional $50 deposit to cut no-shows.
Hey, Billy, Sticker here. And I want to go over some budget ideas on how you can run this on a very limited budget. Typically, once you have a successful campaign, you want to start scaling that up. But not everybody can start off doing 30, $40 a day. Some people want to start off smaller. Well, the minimum that you can do. Minimum is $5. All right? So if we're doing, you know, $5 on each of these, it's not going to be really effective at first. So what you want to do, let's say that you have a. Let's do a $20 a day budget. Okay, $20 a day. So it's going to be about 600amonth that you're going to spend on your ads. Remember, one patient is going to be twice that, if not three times that or more. So if this is our budget, what we have to work with, we're going to do $20 a day. What I would typically start off with is going to be $20, all for this one. We're not going to do these yet because we really don't have a budget for it. And there's no audience sizes here because, remember, these audiences are retargeting. Okay, so these are retard. Sorry, retargeting. Yeah. Okay, so these are your retargeting audiences. Well, if the least you can do is $5 a day. If we haven't had any traffic go to these yet, we don't want to spend any money there. Okay? We want to wait till these. Till we send traffic. So once we do this and we're sending, you know, these are people here. I don't know if you can see this. My terrific, you know, art skills here. But the more and more people we send to this, some of them, you know, hopefully going to turn into leads and patients for you already. But the ones that don't, the ones that just clicked and they watched the video, we're building them into an audience. You get it? Right? Okay. So this is also building this audience. So this $20 a day, we're sending traffic, and it's also building an audience. Hopefully, they're going to call or fill out a survey. If not, we at least got them pixeled. Okay, so the bigger this audience gets, then you may want to do $5 a day here. So if you do $5 here, what you could do is just lower this right here to 15, $15 and then $5. Okay. Then as you send more and more and more, you can actually do, you know, another $5 here and maybe just do $10 there or what have you. That's one of the options. But the first thing you want to do is you want to start growing this retargeting audience. Now let's say that you, for whatever reason, you're just in a bind and you're doing $5 a day for your ads. Well, if you were doing $5 a day, I would start off the first campaign, I would do $5. Let it run, just let it run for a while. You're not going to get a whole lot there, but you're going to start getting some traffic, some retargeting traffic. Once you do that, then shut this off and do $5 a day to all the people that went. So all the traffic from this $5 a day that built up over time, then switch it from this ad, turn this ad off and then do this one to this landing page and then you would just repeat it later down the road for this one and we would turn this off and then we would do that one. Okay, that's if you just had a five dollar daily budget. Alright, so there's a couple of different options that you have there, but I think you still get. We've done some other trainings where we've gone over exactly how this ad is going to run, how the ads going to look. Something else that I want to help with. A lot of times if you look at the Facebook ad that I gave you, that's the one we're going to use. It's an image that's going to go here. So that's an image ad here. And then for this one, instead of doing the image, you can upload the video. You can actually upload the video that's on here. You have to actually get the regular MOV or MP4 file of it. You can't do the YouTube link, but when you get the actual RAW video, upload that the same place you would here. For your image, you just select video on your Facebook Ads Manager or in your Power Editor and you'll upload the video. So it'll be a video that they see in Facebook that's going to take them here to this landing page. Now you'll still have a copy of the video on here, but it's going to play on Facebook also. And then you can do the same thing with this one, the video ad there as well. Okay. You can test out different images I've got in C4. I go over all this stuff in great, great, great detail on how to set everything, everything up. But I hope this helps to show you how you can actually run this campaign. Whether it's headache or low back for $20 a day or $5 a day, depending on whatever budget you have, you may want to do even more. But that's it. If you need anything, let me know. If you haven't downloaded this campaign, click the button below. If you have a clickfunnels account already, it's gonna just automatically upload it into your clickfunnels account. If you don't, you get a two week trial. Do it, get it set up, run your campaign. Heck, you can even do your campaign where they actually have to, you know, whenever they confirm their appointment, they have to pay 50 bucks or something. I know I have some clients right now that are doing that. They pay $50 to make an appointment and then that's like a deposit that comes off their reg exam. You know, whatever they charge for that, they take the $50 they already paid just to help help with the no show rate. So you can even do that. But you know, once you you get that coming in then it's going to pay for your click funnels anyway. So hope this helps. If you need anything, let me know. I'm here to help you increase your impact. See you.
