Billy presents a four-step program to make doctors the local authority in their market: build awareness with Facebook content and patient offers, generate Google and Facebook reviews, publish a professional book, and secure TV and radio appearances. Each step builds credibility and visibility.
Hey, guys. Billy here and I want to talk about how do you position yourself as an authority in your market? And the first step is awareness. I recently talked about this on an episode of Cairo Candy. There's four key things we talk about, but the first one is awareness. You cannot be known as an authority if no one even knows who you are. And we do that by Facebook. Now, on Facebook, there's a couple of different things you want to do. You want to have some good quality content that's getting you out there, branding you. But. But at the same time, you want to have an offer, something that you're offering new patients. And then every time you do a video, you're always bringing them back to that offer or whatever it is. I just released a brand new program called Ultimate Authority. And the first step is building awareness and getting known in your area. And we use Facebook to do that. The second key component of that is reputation management. We set up campaigns to help you build Google reviews, Facebook reviews. Because once people start knowing who you are, they're going to look you up. And when they look you up, they need to see a bunch of reviews. That's going to build more credibility and more authority. And then the third step is we write your book for you. We sit down with you, come up with a really tight outline. It's your content, but we do all the work for you. We do a really, really nice cover design, and then we get your book published for you. And then the fourth step is publicity. Once your book's done and you've had this campaign, building your authority, building your awareness in your area, you've got great reviews and stuff on Google and Facebook. We put together a publicity campaign and we help you get on your local TV shows and radio shows and all this. And this is a complete package, making it so you are known as the go to Dr. In your area. All right, so if you're interested in learning more about the Ultimate Authority program, schedule a call with me. There should be a link above the video, or you can just go to cairocandy. Com schedule. See you on the next video.
