Billy Sticker tells entrepreneurs how to stand out in crowded markets. Write a book to prove expertise, highlight your team's experience, and build an elevator pitch that goes beyond your job title. The real work is figuring out what actually makes you different.
Hey guys, Billy Sticker here. I'm actually on my way to the gym this morning and this is going to be video number five. And I want to talk today about, you know, what's going to set you apart. You know, we've talked about knowing exactly what you want, you know, reverse engineering it, making a plan, taking action. But what sets you apart from everybody else? You know, let's say it's Internet marketing. Why would somebody want to work with you? What is it about you? You've got to be yourself. Do these videos like this and don't try to be somebody else. Be yourself. If you're a chiropractor, what is it about you that sets you apart? You need to have what some people refer to as a unique selling proposition. What makes you different? That's one of the reasons that most of the contractors I've worked with, we get them to write books. I wrote that program on how to write a book. I mean, I've written four different books. But that's something that you can do that's going to set you apart from others, is writing a book making you an expert. But it can be all kinds of things. Maybe it's just your staff or your experience or what have you, but you need to know exactly what that is. You need to work on your elevator pitch, if you will. When somebody says, what is it that you do? You don't just say, I'm a chiropractor or I do Internet marketing. You say something like, I help people live the life that they want using Internet marketing or what have you get creative. But today what I want you to work on is what sets you apart. What can you do to differentiate yourself? If I use that word, if I said that word correctly. Anyway, that's what you're going to work on today. What makes you different. Alright, take care. I'm going to go get my workout on. See you.
