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Billy Sticker on why people check reviews before buying anything. We see a product at Target, then go online to decide if we trust it. Brands that build community trust win.
Billy Sticker on why people check reviews before buying anything. We see a product at Target, then go online to decide if we trust it. Brands that build community trust win.
We live in a trust economy. People are on Amazon. I will go to the store, I'll be at Target or I'll be at Walmart or something. And I may see something that I'm interested in. I'll go to Amazon to look at their reviews because I want to know, can I trust this product? People need that, right? You've got to build trust in your community.
