Billy Sticker explains why the Google Maps map pack, the top three local listings shown with the map, is the most valuable spot for local businesses. He uses a chiropractor search as an example and says you need a fully optimized Google Business Profile, strong rankings, and active review management to get there.
I would make sure I dominated Google Maps. I believe this is the most valuable real estate for any local business, is that what's called a map pack. Whenever you search chiropractor near me, it's the top 3 that show up next to the map. That is the most valuable real estate. So whatever I could do, I want to show up there. And we actually have some cool programs to help you do that. Your GBP, your Google Business Profile, I would make sure that it's optimized, that it's ranking well. I'd be working on reviews and things like that.
