Billy Sticker argues that healthcare practices build trust faster through regular workshops than ads. Weekly or monthly educational talks for existing patients, plus community events with local partners, create value and attract new patients more effectively than traditional advertising.
Workshops, in-office workshops. These are huge. Some offices do, you do one a week. They'll do some type of talk. Some people do that for their new patients every week. Some do it, they'll do, you know, once a month they'll do some kind of in-office workshop. But anything you can do to help educate your patients and have them bring a guest to that, you can, you know, then get in front of more people. You want to do this a great way. Remember, we're trying to build trust. So in-office workshops is a great way. Community workshops is another. And being able to get out in the community, partner up with different people and do these different events.
