Billy Sticker says prospects are already thinking about their problems before they call. They've tried ads themselves or worked with bad agencies and got low-quality leads. Address those specific pain points directly in a short video, not a long webinar, so they actually watch it.
Marketing 101, you always want to enter the conversation that they're already having in their head, right? So if they are scheduling a call with our agency, I already know what they're thinking. Chances are they probably either tried to do the ads themselves or they've already worked with another company and it just wasn't working well. They had low-quality leads. Like, I know some of these questions, so I want to answer those questions. Like, just make sure you know the pain points that you're— that they have. Address those pain points in how your company solves those. But we really try to keep that short. Like, I don't want it to be a long video. I don't want it to be a big webinar. Like, just short, to the point, because, I mean, they're busy too, and I want somebody to watch all the video.
