Anthony Astbury says men don't care about abstract masculinity debates. They want practical help with productivity, clarity, fatherhood, suicide prevention, and health. Content creators should skip the theory and deliver concrete strategies.
Alongside that comes the masculinity part. But what I found interesting was there was a big push towards talking about masculinity, which is all very helpful and interesting, but most guys don't give a fuck about that. They just want you to help solve their problems. And if I said to you now, we can talk for— we've got an hour and every man in the world is going to listen to our podcast, what would be more valuable? Us talking about masculinity, which yes, is interesting, but or us talking about strategies to help them be more productive, think better, be a better dad, you know, not kill themselves, look after themselves, all that stuff. I realized that there was a big push on masculinity talk, which is interesting and helpful, but ultimately most guys are like, yes, great, but I don't really care about that.
