Figure out what content works for selling your art.

23 Oct 2026 · 1 min

Watch on YouTube

1:16

In this short instructional YouTube monologue, artist‑coach Lennon (with eight years of experience helping creators transition from in‑person sales to online personal branding) cuts through the noisy advice about social media strategy for artists. He presents three concrete, actionable steps to identify the type of content that actually drives sales: (1) Measure effort, not outcomes, by tracking weekly posts and offers to ensure consistent presence; (2) Focus on sales‑driving patterns rather than vanity metrics, recording what preceded each purchase (story view, post interaction, etc.) to uncover repeatable triggers; (3) Prioritize the artist’s authentic message over fleeting trends, emphasizing that buyers respond to the emotional narrative behind the work. The video ends with a brief call‑to‑action to follow his channel for similar guidance.

Chapters

There's a lot of contradictory advice for artists when it comes to social media. I'm sure you see it all the time. One person says to do this and another person says to do that. It can be tough to know what actually will work for you. So I'm going to give you 3 ways to know what content will work for you despite all this contradictory stuff. Number 1, count your effort, not your results. What do I mean? The only metric you can control is whether or not you showed up. Track 2 things: posts per week, offers per week. How many times did you post? How many times did you let people know that something's for sale? By the way, my name is Lennon. I've been helping artists for the last 8 years who Sell their work in real life. Take those sales online by building a personal brand that is authentic to them. If you like this kind of content, please consider following. Number 2, look for patterns on what got a sale, not what got views. Every time someone buys, write down what happened before that. Did they see a story? Did they show up on your social posts? Over time, you're going to see patterns, and that's more valuable than any guru's advice out there. Number 3, trust your message as an artist and getting that message out there more than any trend. It's not just about being known for the kind of work you make. It's not enough to have something to sell. You also need something to say. People buy things that make them feel something, and so what makes them feel something is the message that's behind the art, that's behind you as the artist. So trust your message, look for patterns, not views, and count your effort, not your results.