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In this video, Brendan Gahan claims to have uncovered Twitterโ€™s internal algorithmic weighting system and explains how creators can dramatically increase their reach. He outlines two main pillarsโ€”content and accountโ€”detailing how different tweet elements (images, video, clicks, replies) receive multiplicative boosts compared to simple likes. He emphasizes timing, noting that a tweetโ€™s visibility decays by 50% every six hours, and warns that being muted, blocked, or reported sharply reduces a tweetโ€™s score. Gahan also describes Twitterโ€™s โ€œtweep credโ€ account score, which aggregates factors such as account age, follower count, device usage, and Twitter Blue subscription status, with paying subscribers receiving an additional 2โ€‘4ร— boost. The video promises a final actionable step to quadruple reach.

Chapters

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