Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How Geno and Jack built B&E Media into must-watch ad-industry content.

Name: How Geno and Jack built B&E Media into must-watch ad-industry content.
Uploaded: 2025-12-09T18:47:03+00:00
Duration: 49 s
Channel: Brendan Gahan
Description: In this segment, the speaker explains how B&E Media achieves outsized industry impact despite a modest combined following of about 36,000 on Instagram…

9 Dec 2025 · 1 min

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In this segment, the speaker explains how B&E Media achieves outsized industry impact despite a modest combined following of about 36,000 on Instagram and LinkedIn. The key insight is that targeting a narrowly defined market of roughly 250,000 people—rather than chasing mass audiences—creates high value. By delivering news and insights in a more approachable, fun, and entertaining style, the content cuts through the noise and resonates strongly with that specific audience, enabling sustainable business revenue without needing millions of followers.

Chapters

What do you think it is about the outsized impact you guys have had in the industry? We have across Instagram and LinkedIn at right now like 36,000 followers total. And so like it's not a big number, but I think that we're speaking so specifically to a certain group because when you're thinking about creating content, you assume that you need a million followers in order to make any sort of business out of it or create sustainable revenue from it. But what we've learned is that by speaking to a very specific 250,000-person market, there's so much value there, and the content breaks through so much cleaner when you combine, like, speaking directly to a certain group and then doing it in a way that's more approachable, more fun, more entertaining than maybe they're accustomed to when it comes to those topics and the news that we're giving.