Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Inside LinkedIn’s Cannes Workshop: 5 Video Rules Most Creators Missed

Name: Inside LinkedIn’s Cannes Workshop: 5 Video Rules Most Creators Missed
Uploaded: 2025-07-17T17:01:04+00:00
Duration: 50 s
Channel: Brendan Gahan
Description: In this YouTube video, the speaker recounts attending LinkedIn's Cannes presence, speaking on a panel with LinkedIn's COO about video impact, and…

17 Jul 2025 · 1 min

Watch on YouTube

0:50

In this YouTube video, the speaker recounts attending LinkedIn's Cannes presence, speaking on a panel with LinkedIn's COO about video impact, and participating in an exclusive Creator Studios workshop. He shares five practical video creation rules distilled from the workshop: (1) keep videos under two minutes and start with a three‑second hook; (2) focus on value‑driven content to reach audiences beyond your immediate network; (3) limit each video to a single idea for clarity; (4) use post copy strategically to spark additional engagement; and (5) prioritize greatness over overly polished production, embracing authenticity. He highlights a key insight that viewers are 40% more likely to watch knowledge‑focused content from strangers, underscoring the power of video to extend expertise. Concluding, he emphasizes that LinkedIn video is still in its early stages, presenting a wide‑open opportunity for creators to start producing now.

Chapters

I just came back from Cannes where LinkedIn made their presence impossible to ignore. I spoke on a panel at the Carlton Hotel with LinkedIn's COO. We talked all about making an impact with video. Then later in the week, I got to check out an exclusive creator workshop over at LinkedIn's amazing Creator Studios. And here's 5 key takeaways from that creator workshop. 1. Videos under 2 minutes with a 3-second hook wins. 2. Value-driven content reaches beyond your network. 3. One idea per video. Keep it simple. 4. Post copy matters. Always use it to drive additional engagement. 5. Good is the enemy of great. You You don't need to have super polished production. But here's what really stood out. People are 40% more likely to watch knowledge content from strangers. Think about that. Video helps your expertise travel way beyond your immediate network if you deliver value. Now we're in the early stages of LinkedIn video and this opportunity window is wide open. Stop scrolling. Start creating.