Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

All press is good press #coltomparker #elvismovie #tiktokads #marketingpsychology #elvispresley

Name: All press is good press #coltomparker #elvismovie #tiktokads #marketingpsychology #elvispresley
Uploaded: 2022-07-05T13:00:07+00:00
Duration: 31 s
Channel: Brendan Gahan
Description: Colonel Tom Parker turned Elvis into a phenomenon by weaponizing controversy. He sold "I hate Elvis" buttons to disapproving parents while flooding the…

5 Jul 2022 · 1 min

Watch on YouTube

0:31

Colonel Tom Parker turned Elvis into a phenomenon by weaponizing controversy. He sold "I hate Elvis" buttons to disapproving parents while flooding the market with merchandise for teens, knowing parental disapproval would make kids want him more. Parker understood that provocation and dual-audience marketing could turn outrage into revenue.

Chapters

America's first rock star made millions by selling to his haters. Elvis' manager, Colonel Tom Parker, invited controversy at every turn. First, it was his hip shaking. Then it was recording "Heartbreak Hotel," a song inspired by a man jumping from a hotel window. Parker then capitalized on Elvis' fame by cranking out merchandise for adoring teenage fans. But what about horrified teenage parents? He had something for them too, secretly manufacturing "I hate Elvis" buttons. He knew how to tap into the universal human truth that what parents hate, teenagers will love.