Anyone catch the song?๐(h/t @Joe Federer)#redditadvertising #redditmarketing #redditads #bestadsever
27 Jun 2022 ยท 1 min

0:37
In a highly viral Reddit marketing stunt, a bidet manufacturer promised to rename its product "Ass Blast" if a promotional post reached 10,000 upvotes. The brand opened the comment thread to let Redditors debate the name, and the communityโgenerated suggestion "Ass Blast" won. To honor the promise, the company produced limitedโedition decals that could be applied to existing Tushy bidets, allowing users to label their units "Ass Blast" and crank the water pressure to the maximum. The stickers sold out within weeks, and the campaign became the most upvoted Reddit advertisement ever, showcasing the power of communityโdriven product naming and scarcityโbased merchandising.










