Anyone catch the song?๐Ÿ˜‚(h/t @Joe Federer)#redditadvertising #redditmarketing #redditads #bestadsever

27 Jun 2022 ยท 1 min
0:37

In a highly viral Reddit marketing stunt, a bidet manufacturer promised to rename its product "Ass Blast" if a promotional post reached 10,000 upvotes. The brand opened the comment thread to let Redditors debate the name, and the communityโ€‘generated suggestion "Ass Blast" won. To honor the promise, the company produced limitedโ€‘edition decals that could be applied to existing Tushy bidets, allowing users to label their units "Ass Blast" and crank the water pressure to the maximum. The stickers sold out within weeks, and the campaign became the most upvoted Reddit advertisement ever, showcasing the power of communityโ€‘driven product naming and scarcityโ€‘based merchandising.

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