Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Augmented Reality art is coming? 👀 #web3 #web3crypto #augmentedreality @brendangahan

Name: Augmented Reality art is coming? 👀 #web3 #web3crypto #augmentedreality @brendangahan
Uploaded: 2022-09-07T13:15:00+00:00
Duration: 45 s
Channel: Brendan Gahan
Description: In this segment, the speaker explores emerging opportunities for brands and marketers that have yet to be realized, focusing on augmented reality (AR)…

7 Sept 2022 · 1 min

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In this segment, the speaker explores emerging opportunities for brands and marketers that have yet to be realized, focusing on augmented reality (AR) NFTs. He highlights how smartphones already serve as powerful AR devices, enabling the creation of location‑based AR collectibles that can be owned as NFTs. Using a hypothetical example, an artist could release an AR artwork that is only viewable when a user is physically present in New York City, yet the NFT representing ownership could be held by anyone worldwide. The discussion underscores the untapped potential of AR NFTs for immersive brand experiences and novel marketing strategies.

Chapters

What are some use cases that aren't being implemented by brands and marketers right now, which you're like, really, like, you're like, I can't believe nobody's done this. Any future use cases you want to discuss? Another forward-looking thing that I'm really excited about is augmented reality NFTs. Our phones are amazing augmented reality devices already, and so I can imagine a whole world of AR collectibles that exist, right, that you can own. The NFT version of. And so let's say some artist drops this amazing AR art somewhere in New York City, and it's only viewable when you're in New York City through your phone to see the art. But the beauty is one person anywhere in the world can own that.