Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Be a villain. Steal this idea 👆 #youtubethumbnails #dataanalytics #youtubethumbnailtutorial

Name: Be a villain. Steal this idea 👆 #youtubethumbnails #dataanalytics #youtubethumbnailtutorial
Uploaded: 2022-04-16T15:30:06+00:00
Duration: 18 s
Channel: Brendan Gahan
Description: Netflix research shows humans process images in 13 milliseconds, and thumbnails with villain characters get more clicks than heroic ones. Use villain…

16 Apr 2022 · 0 min

Watch on YouTube

0:18

Netflix research shows humans process images in 13 milliseconds, and thumbnails with villain characters get more clicks than heroic ones. Use villain imagery in your thumbnails and test it on your own videos.

You will never be able to test your video ideas against 200 million users, but Netflix can. I recently read through their studies on how to create clickable thumbnails, and I uncovered one amazing gem. Humans process images in 13 milliseconds, so thumbnails are critical to a video's success. Netflix determined that villains actually drive more clicks than standard characters. So try this hack and let me know if it works.