Social media managers can organize their feeds with the Hero, Hub, Help framework. Hero content runs 1-4 times yearly, Hub content makes up 80% of posts and defines your channel's identity, and Help content captures trends. Nike and Red Bull use this model.
If you work in social media, you definitely have this problem. How do you avoid your channel being a jumbled mess of trends, promotions, and also have all this planned content? Well, there's a framework that the big brands apply that you can use too. It's called Hero, Hub, Help. Hero content is comprised of your big campaign activation and should happen 1 to 4 times a year. Hub is episodic and consistent in format. It should make up about 80% of your posts and be the thing that your community comes to know you for. Help content is all about capitalizing on a trend or whatever people are searching for. Now, if you look at major brands like Nike, Nike or Red Bull, you'll see that they're all applying this HERO HUB HELP framework. And now you can too. If you like this video, like and follow for more.
