Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Can you guess who? #shorts #socialcommerce #singlesday #livestreaming #socialmediamarketing

Name: Can you guess who? #shorts #socialcommerce #singlesday #livestreaming #socialmediamarketing
Uploaded: 2021-10-25T14:59:28+00:00
Duration: 25 s
Channel: Brendan Gahan
Description: The speaker highlights the explosive growth of live social commerce, citing a single influencer who generated $2 billion in sales in one day—equivalent…

25 Oct 2021 · 0 min

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The speaker highlights the explosive growth of live social commerce, citing a single influencer who generated $2 billion in sales in one day—equivalent to eBay’s quarterly revenue. They reference Li’s 12‑hour livestream on China’s Singles’ Day that amassed 250 million views. The speaker notes that live social commerce in China is projected to reach $351 billion in sales this year, positioning China as a leading indicator for global markets. Consequently, major platforms such as Facebook, TikTok, and Amazon are investing heavily in live‑streaming commerce solutions.

One influencer generated $2 billion in sales in one day. That's as much as eBay generates in a quarter. Li streamed for 12 hours, generating 250 million views during China's Singles' Day. In China, live social commerce will generate $351 billion in sales this year alone. China's become a leading indicator to the West. This is why you're seeing Facebook, TikTok, and Amazon all investing in live streaming commerce.