Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Can you still grow on TikTok? Reporting & data via @kyurieff & @usetrendpop #tiktokgrowth

Name: Can you still grow on TikTok? Reporting & data via @kyurieff & @usetrendpop #tiktokgrowth
Uploaded: 2022-09-24T13:00:04+00:00
Duration: 21 s
Channel: Brendan Gahan
Description: In this segment, the speaker acknowledges that growing on TikTok has become significantly more difficult, citing recent data that only about 1,200 new…

24 Sept 2022 · 0 min

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In this segment, the speaker acknowledges that growing on TikTok has become significantly more difficult, citing recent data that only about 1,200 new accounts reached the 1 million‑follower milestone last month—a 41 % decline compared to the same period last year. While this slowdown may disappoint early adopters who chased rapid, inexpensive growth, the speaker frames it as an opportunity: creators who persist, identify their niche, and post consistently are likely to outlast the influx of frustrated newcomers and achieve sustainable growth.

You're not wrong, it is getting much harder to grow on TikTok. Last month, about 1,200 new accounts hit 1 million followers, but that's 41% less than the same time last year. Now, that isn't necessarily a bad thing. A ton of people initially flocked to TikTok for fast, cheap growth. Now they're going to get frustrated. So if you stick it out, find your content, post consistently, you're going to outlast them all.