#ChanelNo5 became the world's best selling perfume-Influencer marketing before influencer marketing
12 Sept 2022 · 0 min
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The video explains how Coco Chanel launched Chanel No. 5 without any traditional advertising or store placement. Instead, she covertly placed the perfume in the handbags of her most elite female clients, creating a sense of manufactured scarcity. This early form of influencer marketing generated word‑of‑mouth demand, with women begging to purchase the fragrance, ultimately establishing Chanel No. 5 as the best‑selling perfume of all time.
