Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

#Coinbase was great but I think they’re #2😂 #socialmediamarketing #superbowlads #superbowel

Name: #Coinbase was great but I think they’re #2😂 #socialmediamarketing #superbowlads #superbowel
Uploaded: 2022-03-03T15:30:04+00:00
Duration: 37 s
Channel: Brendan Gahan
Description: In this short commentary, the speaker explains how bidet brand TUSHY achieved outsized visibility during the Super Bowl despite a tiny advertising…

3 Mar 2022 · 1 min

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In this short commentary, the speaker explains how bidet brand TUSHY achieved outsized visibility during the Super Bowl despite a tiny advertising budget. Instead of paying the $6.5 million price tag for a 30‑second TV spot, TUSHY launched a viral Twitter challenge that offered $10,000 to anyone who posted a tweet about their post‑game bowel movement. The stunt generated massive conversation, press coverage, and social‑media buzz, illustrating how a brand can turn a financial disadvantage into a creative advantage by “zigging while everyone else zagged.” The speaker ends with a brief call‑to‑action, asking viewers to follow the channel.

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How did one brand dominate the Super Bowl this year with just $10,000? Especially when it cost $6.5 million for 30 seconds of airtime? Bidet company TUSHY tweeted the most insane challenge. They invited everyone to tweet their post-big-game poops for the chance to win $10,000. Needless to say, they sparked a ton of conversation and press. It's a great example of a brand turning their perceived disadvantage into an advantage. They don't have millions to spend on advertising like everyone else, and rather than invest in cartoon bears, they zigged while everyone else zagged. Also, only a small percentage of the people that watch my videos are actually following, so if you end up liking this video, consider following. It's free. You can always change your mind later.