DAO and Brands #Web3 #DaoForBrands #Web3Marketing
In this short monologue, the speaker argues that decentralized autonomous organizations (DAOs) will fundamentally reshape advertising. He contrasts the traditional Web2 model—where marketers pay platforms like Facebook, Google, and Twitter for access to users—with a Web3 model where users own their data and have governance rights. To illustrate the shift, he presents a thought experiment with two hypothetical brands targeting a DAO audience: Brand 1 runs conventional, passive ads, while Brand 2 not only advertises but also hosts AMAs, offers exclusive deals, provides sneak peeks, and solicits user feedback. The speaker concludes that in a DAO‑driven ecosystem, brands that add value and engage the community will be welcomed, whereas those that merely extract value will be excluded.
