Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

DAO’s will crush Facebook 👀 #web3 #Ep3 #dao #web3socialmedia #web3marketing #socialmediastrategy

Name: DAO’s will crush Facebook 👀 #web3 #Ep3 #dao #web3socialmedia #web3marketing #socialmediastrategy
Uploaded: 2022-02-16T13:10:11+00:00
Duration: 41 s
Channel: Brendan Gahan
Description: In Web3, users own their data and vote on what brands can do in their communities. A brand that just runs ads gets blocked. One that hosts AMAs, offers…

16 Feb 2022 · 1 min

Watch on YouTube

0:41

In Web3, users own their data and vote on what brands can do in their communities. A brand that just runs ads gets blocked. One that hosts AMAs, offers exclusive deals, and asks for feedback gets welcomed. Value-creation beats extraction.

Chapters

DAOs will change advertising forever, and here's how. With Web2, marketers pay corporations to advertise to users. Facebook, Google, Twitter charge for access to you and I. With DAOs, users are owners. You control your own data and vote on how organizations are run. Given this shift, let's imagine there are two brands trying to advertise to a DAO's audience. Brand number one wants to run plain old boring ads. Brand number two will also pay to advertise, but also host AMAs, provide exclusive deals, sneak peeks, and get user feedback. Which brand do you think a DAO will invite right into its community. Brand number 1 or brand number 2? In a Web3 world, brands that understand the importance of adding value versus extracting value are those that are going to succeed.