Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Discord is more valuable than Facebook for brands #shorts #socialmediamarketing #discordtips #fb

Name: Discord is more valuable than Facebook for brands #shorts #socialmediamarketing #discordtips #fb
Uploaded: 2022-01-29T23:50:21+00:00
Duration: 27 s
Channel: Brendan Gahan
Description: In this YouTube Shorts video, the speaker highlights the severe decline in organic reach on Facebook, noting that even massive pages like Samsung’s with…

29 Jan 2022 · 0 min

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0:27

In this YouTube Shorts video, the speaker highlights the severe decline in organic reach on Facebook, noting that even massive pages like Samsung’s with 165 million followers achieve a minuscule engagement rate of 0.000049%. He argues that this trend is common across large brands, making Facebook a weak channel for audience interaction. As a strategic response, brands are increasingly creating Discord communities to own a direct line of communication with their followers, which benefits both the brand and its audience. The video ends with a brief call‑to‑action encouraging viewers to like and follow for more content.

Samsung's Facebook page gets fewer likes than your grandma. Despite 165 million followers, they've got an engagement rate of 0.000049%. They're not alone. Organic reach is plummeting. As a result, savvy brands are building Discord communities. This is so that they can actually own a direct line of communication to their audiences. But this isn't just a smart move for brands, it's a smart move for you. If you like this video, like and follow for more.