Research shows applause length depends more on what others around you do than on how good the performance actually was. The same happens online: content with lots of comments gets more engagement just because it looks popular, not because it's better.
Why are other creators getting so many views when your content is a little bit better? There's actually a study that showed the length of time spent clapping is influenced by how members of the crowd behave. A performance, no matter how amazing, had little effect on the duration of applause. Meaning people tend to follow the crowd and be swayed by social proof. The same is true online. For example, you're way more likely to engage with this if it had 1,000 comments than if it had 10, regardless of how good this video is. So what do you think? Let me know.
