Repeated ads feel familiar because of the mere exposure effect: a study showed people rate things they've seen before more positively, even Chinese characters they couldn't read. Advertisers use this to make you like their product through repetition.
You ever wonder why you're bombarded with the same ad over and over? What's that? Here's the fascinating reason why. In one study, English speakers were shown Chinese characters, then they were asked to guess what each meant. If they'd been shown a character previously in the study, they were far more likely to assume it was something positive. All things being equal, the more we're exposed to something, the more we like it, and this is known as the exposure effect. Like and follow for more.
