Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Do you know why you're bombarded with the same ad over and over? YouTube #shorts

Name: Do you know why you're bombarded with the same ad over and over? YouTube #shorts
Uploaded: 2021-01-27T17:00:07+00:00
Duration: 23 s
Channel: Brendan Gahan
Description: In this short video, the speaker asks why viewers keep seeing the same advertisement repeatedly and explains the psychological phenomenon behind it. He…

27 Jan 2021 · 0 min

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0:23

In this short video, the speaker asks why viewers keep seeing the same advertisement repeatedly and explains the psychological phenomenon behind it. He cites a study where English speakers were shown Chinese characters; those they had previously seen were more likely to be judged positively. The speaker links this finding to the broader exposure (or mere exposure) effect, which states that increased exposure to a stimulus generally leads to greater liking of it. He concludes that this effect explains why repeated ads feel familiar and appealing, and ends with a call to like and follow for more content.

You ever wonder why you're bombarded with the same ad over and over? What's that? Here's the fascinating reason why. In one study, English speakers were shown Chinese characters, then they were asked to guess what each meant. If they'd been shown a character previously in the study, they were far more likely to assume it was something positive. All things being equal, the more we're exposed to something, the more we like it, and this is known as the exposure effect. Like and follow for more.