Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Does tiktok seo work? #seo #tiktokseo #tiktoksearch #tiktoksearches #genz #genzsearch #tiktoktactics

Name: Does tiktok seo work? #seo #tiktokseo #tiktoksearch #tiktoksearches #genz #genzsearch #tiktoktactics
Uploaded: 2023-01-05T19:19:47+00:00
Duration: 31 s
Channel: Brendan Gahan
Description: In this short video, the speaker describes a personal experiment testing TikTok's emerging search feature. They posted 19 videos with maximum-length…

5 Jan 2023 · 1 min

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In this short video, the speaker describes a personal experiment testing TikTok's emerging search feature. They posted 19 videos with maximum-length (2,200‑character) descriptions and compared them to a prior set of 19 videos that used short descriptions. The long‑description videos averaged about 37,000 views each, roughly three times the average of the short‑description set (≈10,000 views). Because TikTok’s analytics do not attribute views to search, the speaker cannot definitively claim causation, but they plan to keep using long descriptions as a precaution. The video ends with a question to viewers, asking whether they have tried TikTok SEO and what results they observed.

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With TikTok's push to search, they expanded descriptions to 2,200 characters. So I posted 19 videos with really long descriptions to test SEO. Here's what I found. Those videos averaged 37,000 views each. But the previous 19 videos with short descriptions averaged about 10,000 views each. So videos optimized for SEO got over 3 times the amount of views. Nowhere in the analytics does it attribute views to search, so I can't say definitively that the descriptions caused the increase. But I'll probably continue to add long descriptions just in case. Have you played with TikTok SEO yet? What results have you seen?