Twitter makes 90% of its revenue from ads, which are currently unsophisticated compared to Facebook and Google. Elon Musk needs to upgrade the ad system and tackle trolling and misinformation that scare advertisers away, but his anti-censorship stance may make content moderation difficult.
90% of Twitter's revenue comes from advertising. And to make Twitter profitable, Elon needs to do two things. One, improve Twitter's ad performance. It's terrible and nowhere near as sophisticated as Facebook or Google's. Two, stop the trolling. A lot of advertisers already avoid buying media on Twitter. They don't like the tone, chaos, and misinformation. So what can Elon do? Given his tech background, I'm sure he's going to have no problem improving ad performance. But the big challenge for him will be brand safety. Musk hates any kind of censorship. But many would argue it's necessary for Twitter. So what do you think will happen? Is Musk going to scare advertisers away from Twitter, or will this be another brilliant investment on his part?
