Elon musk needs to do 2 things to make twitter successful #elonmusk #elontwitter #twitteracquisition
In this commentary, the speaker notes that roughly 90% of Twitter’s revenue comes from advertising and argues that for the platform to become profitable under Elon Musk, two critical actions are required. First, Twitter’s ad performance must be upgraded to the level of Facebook and Google, as its current system is described as terrible and unsophisticated. Second, the platform must address brand‑safety concerns by curbing trolling, chaos, and misinformation, which are driving advertisers away. The speaker acknowledges Musk’s technical expertise may help with the ad side, but highlights the bigger challenge of balancing his anti‑censorship stance with the need for content moderation to retain advertisers. The piece ends by asking whether Musk will alienate advertisers or turn the investment into a success.
