Nathan Barry explains how to build a growth flywheel around your podcast. Record interviews, extract clips into articles and posts, have guests share them with their audiences, then ask for referrals to future guests. Each step feeds the next.
What's the growth hack most creators neglect? I asked my buddy Nathan Barry, the founder of ConvertKit. Here's what he had to say. Let's say that I'm starting a podcast. I can have a flywheel around interviewing a guest. I can look at the best nuggets of that podcast and use it to write an article, blog post, you know, other types of content that's going to go out around that. The next part of the flywheel would be asking that guest to share the content. Here's part of the interview. Why don't you share it with your audience? That gets me more followers. And then the final step could be that I'm asking them, who else should I have on my podcast? Who else should I interview? And they're like, oh, you should talk to my friend Brendan. Right. And then it goes from there.
