Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

Hero, Hub, Help & Nike's Social Strategy: YouTube #shorts

Name: Hero, Hub, Help & Nike's Social Strategy: YouTube #shorts
Uploaded: 2020-11-30T01:02:17+00:00
Duration: 25 s
Channel: Brendan Gahan
Description: In this short video, the speaker demystifies Nike's social media strategy by applying the simple Hero‑Hub‑Help framework. He defines Hero content as the…

30 Nov 2020 · 0 min

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In this short video, the speaker demystifies Nike's social media strategy by applying the simple Hero‑Hub‑Help framework. He defines Hero content as the big, high‑impact moments (e.g., Nike’s “Believe in Something” ad), Hub content as recurring, episodic series that keep audiences engaged (e.g., the “Nike for Kids” series or the “Athlete’s Cookbook”), and Help content as search‑driven, instructional videos that answer what users are looking for (e.g., how‑to videos on brand channels). The overall message is that even a global brand like Nike relies on this straightforward content structure to drive awareness, engagement, and utility.

You might think brands like Nike have a really complex social media strategy, but most utilize the shockingly simple Hero, Hub, Help framework. Hero content is your go-big moment. For example, Nike's Believe in Something ad. Hub content is episodic and repeatable. In the case of Nike, this would be the Nike for Kids series or the Athlete's Cookbook. Help content is all about capitalizing on what people are searching for. This is why you see so many how-to videos on brand channels.