How Alice cooper became famous in the UK #shepgordon #alicecooper #supermensch #shep #shockrock
8 Dec 2022 · 1 min
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The video recounts how Alice Cooper’s manager, Shep Gordon, engineered a daring publicity stunt that turned Cooper from an unknown act into a sold‑out arena headliner in the United Kingdom. Gordon commissioned a naked billboard of Cooper, covered only by a snake, and had it displayed on a flatbed truck that deliberately broke down in Piccadilly Square during rush‑hour. He alerted the press, ensuring the scene made the evening news and sparked parental outrage over the perceived “devil‑worshipping” image. Parents banned the music, which in turn drove teenagers to buy tickets in rebellion, leading to Cooper’s shows selling out instantly. The story highlights the marketing insight that what parents despise, teenagers will embrace.
