Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How are corona beer sales doing?!? #shorts #advertising #marketingstrategy #branding

Name: How are corona beer sales doing?!? #shorts #advertising #marketingstrategy #branding
Uploaded: 2021-10-04T15:41:35+00:00
Duration: 27 s
Channel: Brendan Gahan
Description: Corona beer sales jumped 17% during the pandemic despite 38% of Americans saying they'd avoid it. The brand became the world's top seller anyway, showing…

4 Oct 2021 · 0 min

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0:27

Corona beer sales jumped 17% during the pandemic despite 38% of Americans saying they'd avoid it. The brand became the world's top seller anyway, showing how strong branding can overcome bad timing and perception.

How do you think the coronavirus impacted Corona sales? Stick around. I've got the answer. At the start of the pandemic, 38% of Americans said they wouldn't even buy the brand anymore, but Corona behaved like it was business as usual and it worked. Sales went up 17% worldwide. They were crowned the number one beer brand in the world. That's a testament to the power of strong branding. Now, how do you think Delta is doing?