Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How big has Logan Paul and KSI’s Prime gotten? #drinkprime #loganpaul #ksi #primedrink #gatorade

Name: How big has Logan Paul and KSI’s Prime gotten? #drinkprime #loganpaul #ksi #primedrink #gatorade
Uploaded: 2022-10-21T18:20:08+00:00
Duration: 34 s
Channel: Brendan Gahan
Description: The speaker outlines Prime's impressive performance in its first nine months, highlighting over 100 million units sold worldwide, a 1 % market share in…

21 Oct 2022 · 1 min

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The speaker outlines Prime's impressive performance in its first nine months, highlighting over 100 million units sold worldwide, a 1 % market share in the sports‑drink category, and month‑over‑month growth exceeding 10 %. These figures place Prime as the sixth‑largest sports drink globally, despite Gatorade remaining the market leader. The commentary also details the brand’s aggressive expansion plan: increasing store presence eightfold next year, securing distribution through 7‑Eleven, and launching in new markets such as India, Australia, South Africa, and Canada. The speaker then questions whether the celebrity backing of Logan Paul and KSI will translate into sustained global success, especially in regions like India.

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In just 9 months, Prime has sold over 100 million units worldwide. Now, number 1 in the category is still Gatorade, but where do you think Prime ranks? Logan Paul just revealed some numbers. They've got 1% market share and plan to be in 8 times as many stores next year. Plus, they've been growing over 10% month over month. But even without all that store expansion, they're currently the 6th largest sport drink in the world. They've got plans to start selling Prime in India, Australia, South Africa, and Canada. Plus, they're getting distribution in 7-Eleven. Given all this, do you think they're going to be as successful globally? I wonder if their celebrity is translate as well in other countries like India. What do you think?