Prime had sold 10 million bottles by March for $25 million in Q1 revenue, while Gatorade has sold 2.68 billion bottles worth $6.7 billion. Gatorade is roughly 67 times larger, though Prime is expanding into Target and the UK.
How much bigger does Prime need to get to rival Gatorade? Watch this, I've broken down the math. By March, they'd sold 10 million units. $2.50 a bottle, that's $25 million their first quarter and a projected $100 million this year. But Gatorade sold 2.68 billion bottles. At $2.50 a bottle, that's $6.7 billion in sales. So Gatorade is 67 times larger. But wait, Prime just got into Target and just launched in the UK, whereas Gatorade's already global. So do you think Prime can catch Gatorade in the next 5 years? How long is it going to take?
