Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How did a viral video disaster ended up being a godsend for Dominos? YouTube #shorts

Name: How did a viral video disaster ended up being a godsend for Dominos? YouTube #shorts
Uploaded: 2021-08-28T16:15:01+00:00
Duration: 27 s
Channel: Brendan Gahan
Description: The short video recounts the 2009 incident where Domino's employees posted a viral video showing them tampering with pizza, causing a major brand crisis…

28 Aug 2021 · 0 min

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0:27

The short video recounts the 2009 incident where Domino's employees posted a viral video showing them tampering with pizza, causing a major brand crisis. In response, Domino's appointed a new CEO, overhauled its pizza recipe, upgraded customer service, and aggressively pursued digital channels, notably launching a highly regarded mobile app. These strategic changes revitalized the brand, and by 2017 Domino's surpassed Pizza Hut to become the world's largest pizza chain.

How did a viral video disaster end up being a godsend for Domino's? In 2009, Domino's employees uploaded a disgusting video of them messing with the food. It went crazy viral. In response, Domino's hired a new CEO. They made a new recipe, improved customer service, and embraced digital, launching one of the best mobile apps. By 2017, their hard work paid off, overtaking Pizza Hut as the world's largest pizza chain.