Brendan GahanCEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)

How did BTS use social media to become one of the biggest internet sensation & band? YouTube #shorts

Name: How did BTS use social media to become one of the biggest internet sensation & band? YouTube #shorts
Uploaded: 2021-08-18T16:15:01+00:00
Duration: 50 s
Channel: Brendan Gahan
Description: In this short commentary, the speaker explains how BTS rose to unprecedented global fame by combining musical versatility with a strategic use of social…

18 Aug 2021 · 1 min

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In this short commentary, the speaker explains how BTS rose to unprecedented global fame by combining musical versatility with a strategic use of social media. Unlike many K‑pop groups that focus on love‑song tropes and TV promotion, BTS tackles diverse topics such as bullying and mental health, mixes singing, rap, harmonies, and dance, and releases hits in both Korean and English. They cultivated a massive, dedicated fan community called the BTS Army (over 40 million members) by offering behind‑the‑scenes content, live‑streamed rehearsals, and choreography previews. These tactics generated a massive social‑media flywheel, resulting in roughly 2.4 billion mentions (about one million per day) and 5 billion Spotify streams. The video ends with a call‑to‑action for viewers to follow the channel.

Chapters

How did BTS use social media to become the biggest thing since sliced bread? The band has racked up 5 billion streams on Spotify. Here's how they did it. Versatility. Most K-pop is mushy love songs. BTS broke that mold. They explore everything from bullying to mental health. They also sing, rap, harmonize, and dance, as well as hits in both English and Korean. They created evangelists. They built the ultimate fan base known as the BTS Army, boasting more than 40 million members. How did they do this? Where other K-pop bands leaned into TV for promotion, BTS embraced social media, providing behind-the-scenes access, including live streaming rehearsals and dance choreography. This has all created a flywheel generating 2.4 billion social media mentions of BTS. That's nearly a million mentions a day. If you're liking this video, give me a follow for more.